Problem
The challenge was to distill the rich heritage and distinctive aesthetic of Jägermeister into a fresh, yet familiar identity for the 'Meisters' sub-brand, ensuring it appeals to a younger demographic without losing the core brand values.
Process
The design process involved an in-depth analysis of Jägermeister's branding, a creative adaptation of their iconic imagery, and the integration of modern design trends attractive to students. Prototypes were rigorously developed and tested, ensuring alignment with Jägermeister's guidelines and the 'Meisters' brand ethos.
Outcome
The final 'Meisters' logo stands as a testament to the fusion of tradition with modernity – a visual identity that captures the adventurous spirit of students and the legacy of Jägermeister. The logo has been seamlessly adopted across various platforms, effectively engaging the student market.
