Problem
The challenge was to create a 3D logo that would encapsulate Pride's spirit, align with Zara's balloon sculpture visuals, and uphold values of love and inclusivity.
Process
Building on the successful partnership with Zara, the design journey encompassed initial sketches, vectorisation in Adobe Illustrator, and final 3D rendering in Blender, ensuring the logo was impactful, culturally considerate, and versatile.
Outcome
The final "Love and Pride" logo delivered a fusion of Zara's dedication to diversity with a festive, sculptural design, gaining positive reception and enhancing Zara's Pride season branding.
