2023

Role

Lead Designer

Services

3D Logo Design

Sticker for Print and Digital Media

Collaborators

Jack Watson

Zara "Love and Pride" 2023

The "Love and Pride" campaign for Zara was a creative endeavour to design a 3D logo in alignment with the brand's balloon sculpture aesthetic, to celebrate Pride and inclusivity. The logo was conceptualised to resonate vibrantly across Zara's promotional activities.

Problem

The challenge was to create a 3D logo that would encapsulate Pride's spirit, align with Zara's balloon sculpture visuals, and uphold values of love and inclusivity.

Process

Building on the successful partnership with Zara, the design journey encompassed initial sketches, vectorisation in Adobe Illustrator, and final 3D rendering in Blender, ensuring the logo was impactful, culturally considerate, and versatile.

Outcome

The final "Love and Pride" logo delivered a fusion of Zara's dedication to diversity with a festive, sculptural design, gaining positive reception and enhancing Zara's Pride season branding.

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