Problem
The challenge was to create a distinctive pattern that not only resonated with COCO's brand identity but also represented the architectural layout of Fabric London, ensuring the t-shirt design would be memorable and exclusive for the event.
Process
The creative process entailed deconstructing the COCO logo and reassembling its elements into a unique pattern.
Outcome
The result of the collaboration was a resounding success, with the exclusive t-shirt becoming a symbol of the event itself. The unique design, interweaving the COCO brand with the layout of Fabric London, resonated deeply with fans. This synergy of music, brand identity, and venue led to a completely sold-out t-shirt collection, paralleling the sold-out status of the show, marking a memorable milestone for SOSA UK at Fabric London.
