Problem
The core issue was crafting an identity that conveyed Binja's commitment to seamless, eco-conscious waste solutions for businesses, standing out in a technology-centric industry.
Process
The design process involved merging the agreed brand elements – a Ninja star and a leaf – into a contemporary symbol. This symbol needed to resonate with Binja's ethos of marrying technical efficiency with environmental care.
Outcome
The final design was a sleek, modern symbol that effectively communicated Binja's role as an ally in sustainability. This branding has been pivotal in establishing Binja as a leader in the eco-friendly waste management sector, offering a one-click pickup solution that businesses trust for their recycling and waste disposal needs.