2024
Role
Lead Creative
Services
Logo Design
Brand Strategy
Visual Identity
Brand Guidelines
Collaborators
Jack Watson
Binja
For Binja, a pioneering subscription-based waste management service, a brand identity was created to reflect their eco-friendly and efficient ethos. The logo combines a paper shuriken and leaf motif, capturing the essence of a modern tech company dedicated to sustainable practices.
Problem
The core issue was crafting an identity that conveyed Binja's commitment to seamless, eco-conscious waste solutions for businesses, standing out in a technology-centric industry.
Process
The design process involved merging the agreed brand elements – a Ninja star and a leaf – into a contemporary symbol. This symbol needed to resonate with Binja's ethos of marrying technical efficiency with environmental care.
Outcome
The final design was a sleek, modern symbol that effectively communicated Binja's role as an ally in sustainability. This branding has been pivotal in establishing Binja as a leader in the eco-friendly waste management sector, offering a one-click pickup solution that businesses trust for their recycling and waste disposal needs.
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