Problem
Arcadia needed a versatile logo that resonated with the opulence of villa living and could gracefully transition from print to digital mediums, capturing the essence of a high-end rental experience.
Process
Initial sketches centred on incorporating the key brand elements into a cohesive design. A breakthrough came with a Spanish-style arch forming the letter 'A', symbolising the gateway to a luxurious escape. The integration of a minimalist palm tree and the strategic use of negative space brought the concept of a tropical haven to life. The design was then refined in Adobe Illustrator, employing grids and the golden ratio for aesthetic balance, complemented by a carefully selected typography duo of 'Gyst' and 'Futura'.
Outcome
The final logo for Arcadia stands as a beacon of tranquility and luxury, translating seamlessly across various mediums and meeting the client’s need for adaptability. Its reception has affirmed its status as the visual keystone of Arcadia's brand identity, promising an exclusive sanctuary to discerning clients.
